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A leaked spreadsheet uncovered a community of 200+ crypto influencers with most promotions undisclosed.
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The leak highlights rising dangers for buyers, linking undisclosed promotions to scams just like the $143M CR7 rug pull.
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This factors to a structured, off-the-record promotion community.
A leak shared by on-chain investigator @zachxbt has uncovered an in depth pricing sheet for over 200 crypto influencers, displaying how a lot they cost for promotional posts and the way funds are made.
The doc contains pockets addresses and divulges a tiered pricing construction for influencer campaigns.
Detailed Pricing Construction
In accordance with the spreadsheet, top-tier influencers cost between $10,000 and $20,000 per put up, whereas smaller accounts cost between $500 and $1,500.
The sheet additionally lists package deal offers, multi-account bundles, and charges for video content material, confirming the rising scale and group of influencer-driven promotions within the crypto market.
NEW LEAK: Value sheet of 200+ crypto influencers and their pockets addresses from a mission they have been just lately contacted by to advertise.
From 160+ accounts who accepted the deal I solely noticed
— ZachXBT (@zachxbt) September 1, 2025
Nearly No Disclosure
Essentially the most putting element from the leak is the shortage of transparency. ZachXBT reported:
“From 160+ accounts who accepted the deal I solely noticed
This implies greater than 95% of promotional content material was not marked as paid, a violation of world promoting pointers beneath regulatory our bodies just like the FTC and ASA. This lack of disclosure blurs the road between natural content material and sponsored promotion, deceptive retail buyers and fueling synthetic hype.
Paid Hype and Market Manipulation
The leak confirms that influencer promotion has grow to be a structured and arranged enterprise in crypto. Excessive-profile accounts can affect token costs with a single put up, whereas networks of smaller influencers assist amplify campaigns and create the impression of widespread curiosity.
The prevalence of direct, off-contract funds makes these campaigns tough to hint past pockets exercise, leaving little accountability and creating alternatives for manipulation.
Scams on the Rise?
The risks of this ecosystem have been evident within the CR7 meme coin rip-off earlier this 12 months. The token, falsely linked to soccer star Cristiano Ronaldo, surged to a $143 million market cap in minutes earlier than collapsing 98% in a rug pull.
Influencers concerned in selling the token deleted their posts after the collapse, eradicating traces of their participation.
An identical storm brewed in Argentina, the place President Javier Milei confronted fraud allegations and impeachment calls over his promotion of the $LIBRA coin.
Trade Impression
The leak supplies a uncommon look into crypto’s paid promotion networks, displaying a extremely organized system that operates with restricted oversight. With disclosure necessities usually ignored, buyers face growing problem distinguishing between real curiosity and paid campaigns.
The findings present the necessity for tighter rules, stronger disclosure guidelines, and extra investor consciousness.
Till then, consultants warn that promotional posts ought to be handled with warning, particularly after they contain unverified tasks or superstar endorsements.
