Blockchain-powered promoting agency Veraviews has launched the UAE’s first domestically developed promoting trade and supply-side platform.
Veraviews SSP Targets UAE Advert Transparency
The Dubai-based blockchain firm Veraviews launched the Advert Trade and SSP beneath the United Arab Emirates (UAE) Ministry of Economic system’s NextgenFDI initiative. The platform connects advertisers instantly with UAE publishers to promote digital advert house, together with video codecs, in real-time.
The corporate advised Bitcoin.com Information that beforehand, UAE advertisers and publishers relied on world programs with restricted management, transparency points, and excessive invalid site visitors charges. The Veraviews platform makes use of its proprietary AdTrace know-how and Proof of Site visitors system for synthetic intelligence (AI)-driven fraud detection and necessary Know Your Enterprise verification.
Khaleej Occasions is the primary confirmed writer associate, making its advert stock accessible by the trade. Khaleej Occasions is the UAE’s longest-running English day by day newspaper and was the primary English day by day within the nation. Minister of State for Overseas Commerce Dr. Thani Al Zeyoudi acknowledged the platform aligns with the UAE’s Digital Economic system Technique 2031 objectives for belief and knowledge governance.
The Minister remarked:
Khaleej Occasions’ early adoption indicators that our media sector is able to set world benchmarks, whereas making certain each promoting dirham amplifies actual engagement and safeguards our repute as a premier, tech-led enterprise hub.
Veraviews relocated its world headquarters to the UAE final yr through the NextGenFDI program. Chief Product Officer Olena Buyan defined to our newsdesk that the 2025 launch turns digital financial system coverage right into a product, setting new requirements for verified impressions.
The platform goals to make sure promoting budgets attain verified UAE audiences whereas lowering fraud. It operates with 11-50 staff and integrates with main video gamers together with Youtube and Twitch. In recent times, Dubai and the UAE have swiftly cemented their standing as world epicenters for blockchain and digital foreign money developments.
