BRASILIA, Dec 2 (Reuters) – Brazil’s fashionable on the spot fee system Pix noticed a 120.7% bounce within the worth of transactions recorded on Black Friday in comparison with the earlier yr, central financial institution knowledge confirmed on Monday.
The figures underscore the widespread adoption of the fee technique and its rising use for funds between individuals and companies (P2B), in addition to the energy of the promotional interval in Latin America’s largest economic system.
On Nov. 29, the central financial institution stated, 130 billion reais ($21.60 billion) have been transacted utilizing Pix, up from 58.9 billion reais on Black Friday final yr.
Black Friday, the Friday after Thanksgiving, marks the beginning of the Christmas purchasing season and is the busiest purchasing day of the yr in the USA and in lots of different international locations.
The variety of transactions additionally noticed a pointy improve, reaching 239.9 million in comparison with 136.3 million a yr earlier, a document for probably the most transactions in a single day.
Family consumption has been robust in Brazil this yr, boosting financial exercise whereas the labor market stays strong, with the jobless price now at its lowest degree ever.
Launched simply 4 years in the past by the central financial institution, Pix has rapidly turn into probably the most broadly used fee system within the nation, surpassing credit score and debit playing cards mixed.
Black Friday coincided this yr with the disbursement of the primary installment of Brazil’s legally mandated year-end bonus for formal staff, often known as the “thirteenth wage,” contributing to the surge in transaction values.
Banking foyer group Febraban estimates that the amount of transactions through Pix will spike 58.8% this yr in comparison with 2023, reaching 27.3 trillion reais ($4.53 trillion).
($1 = 6.0188 reais)
