Canadian fintech Mogo introduced on July 2 that its board had cleared as much as $50 million for staged Bitcoin purchases as a long-term treasury reserve, prompting its shares to leap 140% at market opening on the Toronto Inventory Trade.
MOGO closed July 1 priced at 1.74 Canadian {dollars}, price roughly $1.28. It opened on July 2, priced at 4.18 Canadian {dollars}, equal to $3.08. The transfer is the biggest each day improve in Mogo’s shares since 2021.
As of press time, MOGO was buying and selling at 3.60 Canadian {dollars}, up roughly 107% over the previous 24 hours.
The agency advised traders it can fund the allocation with surplus money and future portfolio monetizations as soon as the WonderFi–Robinhood sale closes within the second half of 2025.
Administration expects to carry roughly $50 million in money and investments at that time. It plans to transform the steadiness into Bitcoin in tranches, whereas sustaining adequate working capital for its lending, wealth administration, and funds arms.
President and co-founder Greg Feller mentioned the transfer continues a crypto technique that started with Canada’s first retail Bitcoin account in 2018 and the agency’s preliminary steadiness sheet buy in 2020.
Bitcoin reserve and capital benchmark
Administration will now take a look at each deployment of company capital, corresponding to mergers, product investments, and share buybacks, towards an inside Bitcoin hurdle price and can reject initiatives anticipated to yield returns that lag behind the asset’s long-term return.
Feller referred to as the rule “a brand new bar for capital self-discipline” and framed it as a hard-coded examine on incremental spending.
CEO David Feller linked the coverage to Mogo’s “Warren Buffett” behavioral framework, which stresses long-horizon selections and psychological focus.
The corporate will embed Bitcoin throughout its companies in a “Wealth” mannequin, consisting of a 60/40 fairness and Bitcoin portfolio on the $400 million belongings below administration platform, and a lending arm with collateralised BTC loans geared toward decrease borrowing prices.
Moreover, an effort to discover stablecoin rails will concentrate on $12 billion in annual cross-border quantity.
Mogo holds minority stakes in Gemini and Hootsuite, which it will possibly liquidate to speed up purchases. It additionally retains oblique publicity by way of a 12% stake in WonderFi, the guardian of Canada’s largest unbiased crypto trade.
