The worth of cryptocurrency alternate WhiteBIT’s token, WhiteBIT Coin , climbed greater than 30% within the final 24 hours after the alternate introduced a high-profile partnership with Italian soccer membership Juventus.
Underneath a brand new three-year deal, WhiteBIT grew to become the “official cryptocurrency alternate” and “official sleeve associate” of Juventus, based on a press launch.
Beginning with the FIFA Membership World Cup in 2025, the alternate’s emblem might be featured on the suitable sleeve of the membership’s Males’s First Workforce jersey.
The alternate described the settlement as a strategic collaboration targeted on digital innovation and fan engagement. The worth of its token surged shortly after the announcement was revealed.
It’s value noting that main stablecoin issuer Tether has lately expanded its stake in Juventus to over 10%.