The non-fungible token (NFT) sector skilled explosive development in 2021. Artists, traders, and collectors had been all swept up within the frenzy. But, its meteoric rise was adopted by a downturn, prompting questions concerning the sector’s sustainability.
Alexander Salnikov, co-founder of Rarible, believes the market isn’t going through a collapse however fairly a shift. In an unique interview with BeInCrypto, Salnikov supplied his perspective on the state of NFTs in 2025 and their position transferring ahead.
Are NFTs Nonetheless Related in 2025, or Have They Run Their Course?
The rise of NFTs, fueled by pleasure and hypothesis, was inevitable for a market experiencing such speedy innovation. Nonetheless, like many rising applied sciences, this early surge was adopted by a correction. The hype gave approach to the realities of market maturation and sustainability.
In accordance with the newest report by DappRadar, the artwork NFT market noticed a formidable surge in 2021, with buying and selling volumes reaching $2.9 billion. Nevertheless, by the primary quarter of 2025, the buying and selling quantity was recorded at simply $23.8 million, marking a 93% decline.
NFTs Buying and selling Quantity Over the Years. Supply: DappRadar
Equally, the variety of energetic merchants peaked at a file excessive of 529,101 in 2022. But, this determine sharply declined by 96%, with simply 19,575 energetic merchants remaining by Q1 2025.
A earlier business report from DappRadar revealed that the underwhelming efficiency wasn’t only a pattern in 2025. Actually, 2024 was one of many worst-performing years for the NFT market since 2020. As well as, BeInCrypto additionally reported on a research that exposed 98% of NFT initiatives launched in 2024 had been basically “useless.”
Regardless of the decline, Rarible’s Salnikov has maintained a optimistic outlook for the sector. He emphasised the significance of a transparent function with regards to NFTs.
“As soon as upon a time, after the .com burst, the headlines rang that the web was solely a fad. However as extra firms built-in the know-how into on a regular basis use circumstances, it turned ingrained as part of life,” he advised BeInCrypto.
Salnikov argued that belief shortly diminishes when NFTs are seen merely as speculative belongings. In distinction, initiatives rooted in actual neighborhood engagement or offering tangible utility provide clear worth, making their value simply understood.
In the meantime, fairly than viewing the sector’s decline as a collapse, the chief sees it as a market recalibration, with the main focus shifting away from speculative hype towards initiatives with extra sustainable worth.
“The speculative section had its second, however now we’re watching NFTs evolve into precise infrastructure—instruments creators use to construct communities, merchandise, and new digital economies,” he mentioned.
NFTs Past the Hype: Unlocking Actual-World Utility
Salnikov confused that utility within the NFT area is now not a distant idea—it’s taking place proper now. Creators are utilizing NFTs for membership, manufacturers for loyalty applications, and video games for participant id.
He pointed to a rising convergence between the digital and bodily worlds, with NFTs being tied to merchandise, occasions, and even real-world belongings. Binance Analysis’s April 2025 report additional corroborates this pattern.
The report spotlighted a number of real-world partnerships, indicating curiosity in NFTs. Examples embody Azuki’s physical-backed NFT with Michael Lau, The Sandbox’s Jurassic World collaboration, EGGRYPTO’s anime characters with Eparida, and Sony’s Soneium platform partnering with LINE to create Web3 mini-apps.
“The subsequent wave of development isn’t about chasing a pattern—it’s about unlocking new forms of possession and entry that really feel native to the web era,” famous Salnikov.
Whereas this attitude presents optimism, the fact for a lot of firms is kind of totally different. As a consequence of low buying and selling volumes, main platforms like Bybit, X2Y2, and Kraken have resorted to discontinuing their NFT companies.
People who didn’t shut down explored different avenues. For example, Magic Eden expanded past NFTs with the acquisition of Slingshot. Nonetheless, Salnikov dismissed this technique, commenting,
“We’re not attempting to bolt on non-NFT options simply to remain busy—we’re constructing NFT commerce that really suits the communities utilizing it.”
He defined that this strategy makes use of modular, customizable on-chain marketplaces. Creators can tailor them to suit their particular audiences, whether or not it’s a gaming venture, an L3, or a legacy model.
“NFTs are the characteristic—they only want the correct framing,” the Rarible co-founder said.
When Fame Fades: The Diminishing Returns of Movie star-Backed NFTs
Going again, an attention-grabbing pattern throughout the NFT hype period was the involvement of celebrities. Excessive-profile figures like Justin Bieber, Madonna, and Neymar jumped on the bandwagon, attracting substantial consideration to the sector. Nonetheless, their funding methods haven’t fared significantly effectively.
In January 2022, Bieber spent 500 ETH (roughly $1.3 million on the time) on Bored Ape #3001. This NFT is from Yuga Labs’ Bored Ape Yacht Membership (BAYC) assortment.
Nevertheless, in response to the newest information, the NFT is value solely 13.51 WETH (round $24,174), a decline of 98.1%. Though the singer hasn’t offered his NFT, it has acquired little consideration these days, with no promotional efforts or notable discussions round it.
Thus, whereas celebrities can convey consideration to NFTs, this highlights the necessity for substance past the identify itself. As Salnikov identified, superstar involvement within the sector is fleeting.
In accordance with him, a celeb identify alone can’t change real inventive path or a powerful neighborhood.
“Movie star drops will come and go—it’s the tradition behind them that determines in the event that they stick,” he remarked.
He argued that celebrities treating NFTs as mere merchandise deters audiences. Nonetheless, when an NFT drop is intentional and actually faucets into one thing significant like music, style, or fandom, that’s the place the lasting worth is discovered.
“We’re far more all for working with creators who’re constructing for the lengthy haul than simply chasing headlines,” Salnikov disclosed to BeInCrypto.
The chief additionally outlined the necessity for a extra accessible and user-friendly strategy for attracting customers. He detailed that onboarding customers mustn’t really feel “like a tech demo.” Salnikov pointed to Rarible for example.
In accordance with him, Rarible focuses on making certain that every market constructed on its platform is a product individuals genuinely need to use. This entails options resembling fiat onramps, low-cost mints, a clear person interface, and, most significantly, content material that resonates with customers.
“We’re not promoting NFTs—we’re powering experiences that simply occur to be onchain,” Salnikov concluded.
Whereas the NFT market faces ongoing challenges, it stays to be seen whether or not the business is getting into a brand new section of development or if additional obstacles lie forward in its evolution.
