Robinhood, the American inventory brokerage trade disrupter, is luring energetic merchants in the UK with the launch of its browser-based desktop buying and selling platform, Robinhood Legend.
A Buying and selling Platform for Energetic Merchants
The platform will roll out to UK-based merchants beginning right this moment (Wednesday). It is going to be free to make use of for anybody with a Robinhood account and can permit clients to commerce 6,000 US shares, together with choices contracts.
The Nasdaq-listed dealer launched the desktop platform final yr to cater to extra refined and energetic retail traders. Based on Robinhood, greater than 11 million UK residents at the moment make investments utilizing a desktop platform.
The buying and selling platform presents options akin to personalised buying and selling setups, superior charting, real-time information, and customized time intervals.
Jordan Sinclair, President of Robinhood UK; Picture: LinkedIn
“The purpose is for Robinhood to be the primary platform for energetic traders globally,” mentioned Jordan Sinclair, President of Robinhood UK.
“Robinhood Legend offers UK traders the pace, precision, and customisation they should keep forward of the curve — with a platform that’s highly effective, intuitive, well-designed, and free.”
Robinhood’s UK Push
The rollout of Robinhood Legend within the UK comes months after the dealer launched choices contracts buying and selling within the nation. The American dealer entered the UK market final yr after two failed makes an attempt. It initially tried to launch providers within the UK in 2020 however didn’t succeed. It then tried to amass the UK-based buying and selling app Ziglu. Nonetheless, that deal didn’t materialise.
Though choices buying and selling was Robinhood’s high income generator for years, crypto buying and selling has lately began to spice up its income, overtaking choices. Nonetheless, crypto income for the primary quarter of 2025 got here in at $252 million, about 30 per cent decrease than the determine from the earlier quarter, whereas choices introduced in $240 million.
The brokerage now plans to diversify its providers away from crypto, as buying and selling quantity within the asset class tends to fluctuate.
