Daehong Communications, a subsidiary of Lotte Group, one in every of South Korea’s main conglomerates, introduced the launch of a brand new “cash motion” targeted blockchain ecosystem on the Aptos blockchain.
On the time of writing, the worth of Aptos (APT) was buying and selling round $4.53.
Lotte Group Subsidiary Daehong Communications Launches Blockchain Ecosystem on Aptos
Within the first section of the venture, Giftiel, Daehong Communications’ cell reward voucher service, was built-in with the Aptos blockchain.
This transfer goals to make digital coupon and cell reward methods extra clear, safe, and traceable by transferring them to the blockchain infrastructure.
Lotte Group, one in every of South Korea’s largest retail and enterprise teams, can also be stepping up its digital transformation efforts with investments in blockchain and Web3 applied sciences.
This integration of Daehong Communications is taken into account step one in Lotte’s broader imaginative and prescient for blockchain-based fee and loyalty methods.
*This isn’t funding recommendation.
